Mel Johnston is a marketing leader with nearly 20 years of experience building data-driven, commercially focused marketing functions across B2B services, compliance, and technology sectors.
Currently Marketing Director at Procurement for Housing, Mel leads the marketing function as a strategic partner to the business using customer insight, data, and a hands-on approach to ensure marketing activity delivers measurable impact and supports the organisation’s long-term commercial goals. She joined in 2024, bringing with her a proven track record of turning marketing teams into proactive, results-oriented operations that are fully aligned with business objectives.
Before joining PfH, Melanie spent over eight years at Citation Professional Solutions, progressing from Retention Marketing Manager through to Head of Marketing, a journey that reflects both her ambition and her ability to deliver consistent results. In her final role there she led marketing for a compliance services business with revenues exceeding £20 million annually, serving as a board member for Citation’s compliance business unit and overseeing strategy across all channels including PPC, SEO, email, events, and partnerships. She also provided maternity cover as Head of Marketing for Citation’s ISO Certification brand, demonstrating the breadth and adaptability that has defined her career.
Earlier roles include Marketing Manager positions at Findel Education and Claremont Group Interiors, and a five-year tenure as Retention Marketing Manager at GB Group where she developed the deep expertise in client retention, data, and customer engagement that continues to shape her approach today.
Resourceful, collaborative, and genuinely passionate about continuous improvement, Melanie brings energy, commercial rigour, and a positive, people-first attitude to everything she does.